360 Event Creative Director with award-winning expertise in brand strategy, event marketing, and branding, leading creative teams to deliver high-impact campaigns for global brands. Leads event key visual development and brand implementation as the foundation of every project, driving delivery from concept through to execution, overseeing talent, lighting and sound, sports presentation, on-site branding, and 3D visualisation, while shaping interactive screen content to create a cohesive, immersive attendee journey at scale. Also translates business objectives into visually compelling narratives that engage audiences, including writing show narratives and overseeing opening ceremony productions that are culturally grounded and locally relevant without compromising creativity.
